There’s a line from the 80’s Kevin Costner flick “Field of Dreams” that has outlived the movie: “If you build it, they will come”. Sadly it seldom works that way in real life, and almost never in eLearning.
Even before you start your eLearning business you have to think of your target audience. And after you’re done with writing your courses it’s time to market them, that is, if you want people to know about them.
They say that nobody likes lawyers until they need one. I don’t know, I always liked the profession. Heck, I’m somewhat of a certified lawyer myself, in the sense that, while I have not actually studied the thing, I’ve seen all episodes of Law & Order, The Practice, Boston Legal, Shark, The Defenders and lots of others. That should count for something, right?
Compliance training. It’s a tough job but somebody’s got to do it. And that somebody is you, if you are a business owner that wants to enter certain markets for which the law mandates it.
So how to encourage your employees to comply with compliance training requirements? Yelling at them would help, but if you want some more sophisticated ideas you could try, read on.
Banking. It’s what makes our modern economy tick (and, perhaps, tock), and a big enabler of the business and innovation progress we’ve had in the 21st century.
It’s, to paraphrase the proverb, a lucrative job, but somebody’s got to do it.
The construction industry is a conservative one — as you have to be when you’re a bona fide engineering discipline, and people’s lives depend upon your products. As such it’s not one known to embrace the latests fads and short term trends.
Which is just as well, as eLearning is neither a fad nor a short term trend. Not just because it’s a mature technology that has been around for a couple of decades already and has been adopted by all of Fortune 100 companies, but also it’s essentially just a variation of the age old practice of training and educating.
Mobile learning. It was supposed to be the “next big thing”, at least judging from the trade press articles and the headlines in major news outlets.
Nowadays though, you don’t hear about it as much. Is it still a thing, or was it just a fad?
Read on to find out.
The rest of the professional world might have embraced “continuous professional development” a decade or so ago, but it has always been a necessity for the medical professionals.
Billions are spend every year in lectures, seminars, conferences, training programs and related materials for keeping doctors and hospital staff up to date with the latest developments and technologies.
Those are not just for career advancement, as is often the case in other industries, but are demanded by law as a means for medical professionals to maintain their clinical competence.
There’s a saying in French that the shoe-maker often has the worst shoes ― meaning that we often neglect our own needs even in the areas that we specialize in. This fits an enterprise IT department quite well, as programers, despite creating cutting edge technology are not very quick to adopt it in their job.
Languages like C and C++ still prevail, decades after their introduction and despite their warts. Millions of coders forgo modern development environments for 40 years old text editors. And, which brings us to today’s topic, IT departments are not among the first to adopt eLearning tools and technologies, that have taken the rest of the enterprise by storm.
If you read the technical press you might have chanced upon an all too frequent meme that “software is eating the world”, in the sense that it takes out traditional industries: websites versus newspapers, music stores vs record sales, Netflix vs Blockbuster, the list goes on.
When it comes to eLearning, though, it doesn’t seem to be an either-or proposition.
While tons of businesses and organizations of all kinds and stripes have embraced e-learning as the way forward for training their staff, there are still niche fields that have yet to join the revolution (except for a few pioneers). Local government is one of them.
Local government, that is public administration within a given state — prefectures, municipalities, communities and so on, is no easy task. It has to co-ordinate thousands of employees, in lots of different departments and functions, and often has to do it on a shoe-string budget.